Can You Upload Different Aspect Ratios to Facebook
Facebook ad sizes change more than a Radio City Rockette changes costume.
From introducing new ad formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with good reason.
One out of every 5 digital ad dollars is spent on Facebook. The platform's roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes).
If you want to accomplish eyeballs online, Facebook is the place to do information technology. That means they're always going to figure out the best mode for your ads to draw in customers.
With all the changes though, how are you lot supposed to pattern eye-catching ads that'll woo customers?
Well now yous tin, with this handy cheat canvas!
Bonus: Get the Facebook advertising cheat canvass for 2022. The gratis resource includes key audience insights, recommended ad types, and tips for success.
Facebook video ads sizes
When information technology comes to video, Facebook has 1 primal recommendation to its advertisers: design for mobile first.
Facebook recommends uploading video with square (1:one) or vertical (four:5, nine:16 and 16:ix) attribute ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).
For best results, stick to the following specs for video ads:
Facebook feed videos
Minimum width: 120 px
Minimum height: 120 px
Resolution: at least 1080 ten 1080 px
Video ratio: iv:v
Video file size: 4GB max
Minimum video length: i second
Maximum video length: 241 minutes
For all video ad types, Facebook recommends uploading the "highest resolution source video available without letter of the alphabet or pillar boxing." Facebook provides an exhaustive list of aspect ratios and features bachelor for each advertisement type.
Use MP4, GIF or MOV format, with a maximum file size of 4GB, and a maximum length of 241 min.
Facebook instant article videos
Resolution: at least 1080 x 1080 px
Video ratio: 9:xvi to 16:9
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes
Facebook in-stream videos
Resolution: at least 1080 x 1080 px
Recommended video ratio: 16:9 or i:1 (but supports from ix:16 to 9:sixteen)
Video file size: 4GB max
Minimum video length: v seconds
Maximum video length: 10 minutes (limit may vary depending on objective)
Facebook Market place video ads
Recommended: Highest resolution bachelor (at least 1080 x 1080 px)
Video ratio: 4:v (but ix:16 to 16:nine is supported)
Video file size: 4GB max
Minimum video length: i second
Maximum video length: 240 minutes
Facebook Stories ads
Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 9:16 (i.91 to 9:16 supported)
Video file size: 4GB max
Maximum video length: 2 minutes
Facebook video feeds
Facebook video feeds are dissimilar from in-stream videos and Facebook videos you lot see on your newsfeed. When a user clicks on a video in their feed, that video will open up in a role player with other video feeds below. These ads appear in those video feeds.
Recommended: Highest resolution available (at to the lowest degree 1080 x 1080 px)
Video ratio: 4:5 (16:9 to ix:xvi supported)
Video file size: 4GB max
Minimum video length: 1 second
Maximum video length: 240 minutes
Facebook image ads size
Your customers want to see what they're ownership before they purchase it.
So if you want to get your audience's attention on Facebook, yous demand to include images in your ads, preferably ones that showcase your product or brand in a unique, eye-catching style.
But designing image ads for Facebook can be tricky. Unlike ad destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop) sometimes phone call for different advert sizes. Facebook's Ads Manager now even lets you upload different images for dissimilar display formats, and preview the way an ad looks before it goes alive.
For best results, stick to the following specs for image ads:
Facebook feed images
Resolution: at least 1080 x 1080 pixels
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio: one:91 to ane:1
For all epitome ads, Facebook recommends that yous upload "the highest resolution image available" in either .JPG or .PNG format, cropped to a supported attribute ratio.
Facebook right column images
Ratio: i:1 (one.91:1 to one:1 supported)
Minimum width: 254 pixels
Minimum elevation: 133 pixels
Resolution: at least 1080 x 1080
Remember that right column ads are a desktop-only format, but that they "may announced in other areas of the site" too.
Facebook Instant Article images
Maximum file size: 30 MB
Aspect ratio: 1.91:1 to one:1
Resolution: at least 1080 x 1080 px
Facebook Marketplace images
Maximum file size: thirty MB
Aspect ratio: 1:1
Resolution: at least 1080 x 1080 px
Facebook Stories
If you use a however image on your Facebook Stories ad, Facebook recommends that you continue about fourteen% or 250 pixels at both the top and lesser of your image "free from texts and logos." That prevents it from being covered up past tools such as calls-to-action and your profile icon.
Maximum file size: 30 MB
Aspect ratio: 1:1
Resolution: at to the lowest degree 1080 x 1080 px
Minimum width: 500 px
Maximum file size: 30 MB
Facebook search results images
Resolution: at least 1080 x 1080 pixels
Aspect ratio: one.91:one
Minimum image width: 600 pixels
Minimum prototype top: 600 pixels
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Get the costless cheat sheet now!
Facebook carousel ads size
Carousels let you showcase upwardly to 10 images or videos in ane ad, without having the user navigate to a new page.
Carousels can appear in half-dozen different places on Facebook: the main Facebook feed, the right cavalcade, instant articles, Facebook Market, the Facebook Audience Network, and Facebook Messenger. Just all carousel formats use like paradigm and video specs.
Facebook feed carousels
Resolution: at least 1080 1080 pixels
Maximum paradigm file size: 30MB
Ratio: 1:1
Minimum number of cards: ii
Maximum number of cards: 10
File types: PNG, JPG, MP4, MOV, GIF
Facebook right cavalcade carousels
Resolution: at least 1080 x 1080 pixels
Maximum paradigm file size: 30 MB
Ratio: i:1
Minimum number of cards: ii
Maximum number of cards: 10
Facebook Instant Article carousels
Resolution: at to the lowest degree 1080 x 1080 pixels
Maximum image file size: thirty MB
Ratio: 1:ane
Minimum number of cards: two
Maximum number of cards: 10
Facebook Market place carousels
Resolution: at least 1080 10 1080 px
Maximum image file size: thirty MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: x
Facebook Stories carousels
You can bear witness off three images in a single advertising on Facebook Stories with Expandable Carousel. When a user arrives at your story, they'll have the opportunity to tap on the carte du jour and run across ii more cards.
Resolution: at to the lowest degree 1080 10 1080 pixels
Maximum image file size: 30 MB
Recommended ratio: 1:1
Minimum width: 500 pixels
Minimum number of cards: three
Maximum number of cards: 3
Facebook search results
Resolution: at least 1080 x 1080 pixels
Maximum prototype file size: 30 MB
Maximum video size: 4 GB
Ratio: 1:i
Minimum number of cards: 2
Maximum number of cards: ten
Facebook collection ads size
Collections are an advertizement type that makes it easier for users to browse and purchase products direct in the Facebook feed. A Collection normally includes a cover image or video followed by several production images.
You tin can choose to accept your video autoplay when a user scrolls over your collection. Clicking the video will open up Instant Experience, a full-screen experience designed to drive traffic directly to your product pages. You can add buttons, carousels, photos, text and video to Instant Experience ads. Video and audio will automatically play when yous scroll by them in the app.
Facebook feed collections
The first media nugget in your Instant Feel will be the cover image or video that shows upwardly in your collection ad.
Any vertical images might be cropped to a max 1:1 ratio.
Resolution: at least 1080 x 1080 pixels
Max aspect ratio: 1:one
File types: JPG, PNG, MP4, MOV, GIF
Maximum image file size: 30 MB
Maximum video file size: iv GB
More than Facebook advertizement resource
The fine art of Facebook advertising is more than just sizes and specs. Here's what you'll need to know to create a truly successful campaign:
- How to advertise on Facebook
- How to use Facebook Audience Insights
- What to do with $100 on Facebook ads
- How to create a Facebook advertizement in minutes
- How to improve your Facebook ad conversions
- How to utilize the Facebook Heave post button
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Source: https://blog.hootsuite.com/facebook-ad-sizes/